Methodology

Methodology revolves around building the brand according to our unique methodology called The eight ingredients that build the brand™. This unique methodology has helped us during the past eighteen years in building strong and unique brands that live in the minds of the consumers. The methodology is a trademark of Anja Bauer and it has been used on more than two hundred brand strategies whether in Brandoctor or Fabular. The unique methodology also includes brand testing, brand services and brand name testing.

The eight ingredients that build the brand™ constitute a checklist of what is needed for the brand to prosper. Without even one of the ingredients, the brand will be weak, destined for failure. The ingredients simplify the brand building process and create a “formula” that when implemented well works wonders.

It is useful for everyone who is either checking if their brand needs rebranding and which ingredient needs more work or for strong brands to see what the competition has potentially better than them.